Zaire Allen

Taken from my video'd audit of Uzochi's AME Travel

Product & Service Offering

1. Launch Annual Memberships:

- Annual fee includes monthly meets, exclusive discounts, and online community.

2. Digital Products:

- Sell destination itineraries & guides low-cost <$30 as lead magnets.

3. Retreat Trips:

- $2,500+ retreats, 16 attendees at most, and offer payment plans.

How to get customers

4. Marketing funnel:

- Digital products get leads > nurture via email > sell memberships > travel.

5. Content Marketing:

- 2x daily short videos. 1x carousel on TikTok or Insta with budgeting tips and travel hacks.

6. Paid Advertising:

- Run direct sales campaigns for digital products and lead campaigns for email sign-ups.

How to retain customers and earn repeat purchases

7. Email Marketing:

- Create a 30-day drip campaign with seven emails, and send bi-weekly newsletters.

8. Referral Incentives:

- Implement an affiliate program with rewards for referrals.

9. Influencer Collaboration:

- Invite influencers on trips, create content, and provide affiliate codes.

10. Leverage Social Proof:

- Showcase testimonials and positive experiences on social media and the website.

For more detailed actionable steps, here's the Twitter thread (with vids)