One person at a time

Zaire Allen

I'm guilty. Like you, I love to count my eggs before the hatch. Just the sniff of a sale is enough for me to dream of spending future income at the Porsche dealership on a 911.

Most entrepreneurs I've met experience this early on. I call it the "dreamer dilemma." It's where your dream distracts you from doing the necessary grunt work consistently because it feels like a chore. What's the result? You don't achieve your goals because you get distracted and lose interest.

There's a version of you that could've taken things one step at a time to achieve your goal. We can't skip stages, no matter how menial they feel. That's how you lose momentum.

Those focused on delivering value one customer at a time earn momentum. Momentum is the multiplier needed to achieve big things.

It sounds counterintuitive? But, we should focus on not dreaming as entrepreneurs. It's a distraction.

I'm practicing keeping it simple. Each day is an opportunity to focus on getting one customer a day. Eventually, I'll get to think about two, three, and more. That day isn't here yet, and thinking about what systems it'll take is intellectual porn. It's procrastination, not progress.

Zaire Allen

Zaire Allen

Product Design Engineer

New York City

Ex-Founder Love Circularβ€”an edtech startup that launched tech careers. $2M+ Revenue, 400 Designers placed in first job, $30M in salaries 2024.

Featured by Business Insider, Pipe, and MouthWash

Notable clients

Grace O'Malley Whisky
Website
2024
Google
Website
2021
Ocean Finance
Website
2020
Domino's
Mobile
2019
Mobo Awards
Mobile & Website
2017
Universal Music Group
Website
2016
BE83
Website
2016

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