The challenge

Telling brand product stories at scale

• Rullow Jacobs wanted its debut site to feel like a British-luxe showroom, spotlighting world-class designers and premium décor with a focus on storytelling. We had eight weeks, a lean dev budget that ruled out more experimental micro-interactions a nd animation, and a surprise two-week data-cleanup hiccup.

What we achieved

• We designed a high-end Shopify storefront that told product and designer stories through bold visuals and interactive layouts.

• I led all design and interaction work, managed the dev handoff, and worked closely with the agency, the founder, and the marketing team throughout the project.

• The site paired Playfair Display and F37 Foundry's sans serif to balance elegance with a grounded British feel.

• We used asymmetry, oversized type, and neutral tones like pastel cream and deep black to create a clean, luxe aesthetic.

• Storytelling was core—from homepage press-style updates to brand bios and designer histories, we focused on guiding curious browsers through discovery.

• The cascading homepage carousel and vertical content stream helped create a magazine-like feel.

The impact

• The project is currently being prepped for launch, with the founder finalizing the product catalog.

• Early client feedback was strong—they said the work captured the brand's heritage and delivered a slick, rich experience.

• I was most proud of the journey we created from homepage to product—encouraging curiosity and exploration before any buying decision.

• The focus wasn't just conversion—it was storytelling that made people linger.